Becketts is thrilled to have advised the founders of Synergy Sports on the sale of their interests in Synergy Sports to Sportradar.

Synergy Sports is a pioneer in automated sports technology solutions and has grown to become a market leader in data and video analytics.

Synergy Sports has league-wide relationships with the NBA and MLB in the United States. It also has a landmark partnership with FIBA to create the “FIBA Connected Stadium” which provides basketball teams, leagues and federations with a full end-to-end technology platform offering automated video production and graphics.

Sportradar is the world’s leading provider of sports data intelligence and sport entertainment solutions. In the United States, Sportradar is the official partner of the NBA, NFL, NHL and MLB.

The founders of Synergy Sports are led by Nick Maywald, the Executive Chairman of Synergy Sports.

The Becketts team was led by Rob Feiner, Partner, who was supported by Ferguson Ryder, Associate. Deloitte Tax advised the founders on the tax aspects of the transaction.